A direct-to-consumer, made-to-order luxury bridal brand name is wanting to upend the legacy industry that is bridal.

Floravere has exposed its very first permanent real location, within the Tribeca community of Manhattan. The brand’s collection of gowns and separates anchor the area, which includes a contemporary feminine appearance and sensibility that is contemporary.

The store is made to offer personalization at each touchpoint of this consumer experience. Clients will make private appointments by having a stylist from the brand’s site, through Instagram message that is direct and via text. The client can go online and pre-select gowns to put on, because of the dresses (styled with add-ons) waiting she arrives at the store for her in one of three private bridal suites when. Continue reading →