ASA Bans bet-at-home.com Ad Featured in Affiliate Tweet

Online gambling operator bet-at-home.com is becoming still another gaming company to be scolded by the betway live chat Advertising guidelines Authority, after complaints regarding one of its advertisements. The advertisement featured a photograph of the woman pulling straight down her trousers. Text on her behalf underwear stated: ‘ If you can read this it’s your day that is lucky. The UK independent marketing regulator stated that the said ad should not come in the same type since the one reported of.

Complaints concerning the bet-at-home.com advertising arrived after Goran Pantic, an affiliate that is croatia-based posted a tweet featuring the ad and stating ‘It’s your happy day! #betting #europaleague #liverpool #klopp’ The tweet also associated with bet-at-home’s UK domain.

Following the complaints, the ASA questioned if the advertisement ended up being specifically handling UK-based clients and whether it violated the CAP Code by linking betway canada ‘gambling to sexual success.’

In a response, bet-at-home.com said that Mr. Pantic’s tweet failed to target UK clients and was rather a geo-targeted one. Put another way, it depended on in which the individual who clicked on it was betway reviews based. The gambling operator further explained that the ‘It’s your day that is lucky! campaign was originally made to be utilized in the Maltese online gaming market. The company also noted that it’s impossible for this to completely avoid such occurrences but so it would be sure that the affiliate would take away the ad in due time. Continue reading →