It’s pronounced ‘vis-co’

Just like the 1960s had hippies, the 1970s had punks, the 2010s has VSCO girls – a fashion subculture favored by Gen Z-ers.

Characterised by way of a comfortable, easy breezy California aesthetic, the distinctive design is something of a a reaction to the greater amount of excessive glam popularised by Instagram.

Dubbed sets from the “new girl next door” check out a (less flattering) “basic” visual, VSCO woman tradition can be viewed a successor to your very very early Noughties “tumblr girl” aesthetic.

Just like Tiktok’s new Gen Z “egirl” trend, VSCO girls are a social networking trend with major influencers adopting and championing the design: including unofficial VSCO woman empress and YouTuber Emma Chamberlain and postar Ariana Grande (whenever she actually is perhaps perhaps not glammed up for the red carpeting.)

In reality, the motion is really so popular you are – for reference, this writer scored a solid 63% that it’s even birthed a number of TikTok parodies and quizzes to discover how much of a VSCO girl.

For lots more on how best to spot a VSCO woman in the great outdoors (and sometimes even how to be one), here’s more in the trend. Continue reading →